Environmental Answers for
Weather Bos is
addressing the issue of global marketing. We do not focus on the price
that our products are sold at. We concern ourselves with keeping up with
the latest techology, assuring that are products are of a supreme
quality, maximizing the accessibility of our products to consumers,
addressing important environmental issues, staying atop of the issues
that directly relate to the coatings industry, and providing our
franchisees with all of the information that they need to be successful.
The largest part of helping our franchisees to be successful is
EDUCATION. We provide up-to-date information to all of our franchisees on
a regular basis. If you want to be successful, all you need to do is
follow the guidelines we set and utilize the information that is given to
Level One: Accepting the need for change
It is important to have the ability to accept business concepts that
are necessary to survive on the global and local level. This means you
must be open to concepts that may be different than the cultural norms of
your community. To compete on a local level, you must compete on a global
level. You simply cannot expect to succeed if you do not.
Issue One: Local Market
The competition of your local market should not be of any concern to
you. You have a product that carries itself on QUALITY, PERFORMANCE,
TECHNOLOGY, and AVAILABILITY. There will always be local paint stores
carrying a multitude of products at a low cost. These products are
creating the illusion that price and name recognition determines value.
By creating this illusion, many people become self-appointed experts and
authorities, whether selling, purchasing, or applying any paint or stain.
This creates a condition where the only important questions become:
"How much does it cost? How long will it last? How little effort is
required for application?" Weather Bos believes there are more
important issues such as:
A. Does the product contain ingredients which are harmful to the
use, requiring registration with a government agency?
B. How dangerous is the use of this product to the air quality of an
enclosed area? (Interior work during construction or enclosed factory
C. What is the VOC level? (Your country may or may not have exisitng
laws requiring VOC level standards; most countries who do not have them
will have them in the future.)
D. How does the aesthetic quality relate to the level of protection
and performance? (Example: Will a dirty pair of Nike Air running shoes
outperform a pair purchased at a discount store?)
E. What is the percentage of solids vs. volatiles? (Many products
contain up to 99% volatiles!)
F. Does the product counteract the natural methods of deterioration
on interior and exterior surfaces? (This would include UV protection,
prevention of water staining, etc.)
G. When using product ABC, is protective wear advised during
application to protect the applicator? (Why is this necessary?)
H. Is there ongoing research and development for the product and are
they using the latest technology?
I. Is the company behind the product concerned with environmental
issues related to the coatings industry?
Most consumers are looking for products to remedy a problem and all
consumers want the products they buy to be safe and high quality. When
purchasing products to provide protection for an investment such as a
home, consumers desire that the product live up to the claims that are
made when the sale is taking place. Just as it is important for you to be
educated about Weather Bos products, it is important for you to
educate consumers about the products.
Issue Two: Environmental Concerns
Weather Bos is the world's leader in environmental paint
products. THERE ARE NO OTHER products like it on the market.
Weather Bos has committed itself to be environmentally safe in
the full TRUTHFUL sense of the word. As in any industry, product
development is largely driven by the needs of the market. In many
countries the environmental revolution is just beginning. In the U.S. we
have been fighting for decades to provide for environmentally safe
prodcuts. The opportunity to be on the cutting edge of technology and
environmental production is in your hands.
Weather Bos is years ahead of other products on the market.
Those companies who have the foresight to be the first to use and
implement environmentally safe products BEFORE they are regulated to do
so will forever be in the financial lead position.
Regardless of where you live on earth, the environment you live in
must be protected. If your government has not already implemented
regulations, it will do so in the future. Merely banning lead and
chromates is not enough and the issue of VOC's (volatile organic
compounds) is just a spearhead to other dangers.
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